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We have recently witnessed the rise of populist leaders across the world. What makes those leaders so successful? We still do not quite know. This article offers a new perspective. In contemporary societies, the public and private spheres are typically kept distinct and apart. Populist leaders, however, behave in the public sphere as if they were in the private sphere: they say and do things that are normally only said and done in private. This unorthodox approach – especially pronounced among the more authoritarian populists – resonates strongly with those who feel like the public sphere has left them behind.
Duina, Francesco. 2022. “Why Populist Leaders Succeed.” Contexts 21(3): 16-21.
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