Document Type

Article

Publication Date

Fall 12-2017

Abstract

The risks associated with sea level rise and climate change pose a major threat to coastal cities around the United States and the globe. Currently, the climate conversation is essentially a one way conversation based on power structures that fails to recognize the importance of how people approach the abstract nature of this problem. The overarching goals of this research project are 1) to understand the nuances of content framing and delivery approaches of climate change communication and 2) to discover if this reveals more effective ways to truly engage individuals in this difficult topic and to foster further discussions. This report culminates the first steps in a larger project, with the creation of a field tested social science research survey. The resulting survey measures the relative effectiveness of content framing and deliverance approaches to communication strategies regarding risks of sea level rise on individuals’ concern and stated willingness to take action in three locational spheres (local, home place, and national).

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