Red Blue and You: how political ads use your psychology for their advantage

Authors

Colton Sochia, Bates CollegeFollow
Lee Anderson, Bates CollegeFollow
Katie Fahey, Bates CollegeFollow

Files

Publication Date

5-2-2024

Academic Department

Neuroscience

Faculty Advisor

Olivia Kim

Keywords

brain, cognition, influence, persuasion

Description

In this podcast, we are going to discuss political advertisements and the neuroscience behind why they are so effective.

About the Authors

Katie Fahey is in the class of 2026 at Bates College. She is from New York. In her free time, she enjoys playing and watching soccer, hiking, skiing, and reading. She is fascinated by democracy and American politics and is an intern at a congressional office. Colton Sochia is in the class of 2025 at Bates College. In his free time, he enjoys skiing, cycling and hiking and loves to spend time with his friends and family. He studies neuroscience and is fascinated by the many ways in which our lives intersect with science! Lee Anderson is in the class of 2026 at Bates College. He is from North Carolina. In his free time, he enjoys music, playing tennis, and watching college basketball. He studies sociology and is fascinated by the intersection between power and society and how it affects our everyday lives.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Course Description

This material was produced as part of the final exam for NRSC 225 (The Neuroscience of Video: How the Screen Affects our Minds and our Brains) in Bates College's Winter 2024 semester.

Disciplines

Neuroscience and Neurobiology

Recommended Citation

Sochia, Colton; Anderson, Lee; and Fahey, Katie, "Red Blue and You: how political ads use your psychology for their advantage" (2024). Media, the Mind, and You. 4.
https://scarab.bates.edu/mediamindyou/4